OurColony (ARG) in Ad Age
There is a tiny reference to Colony (the promotional community-based
game/contest for the xbox360) in an article about Word of Mouth in
Advertising Age magazine. For those of you who’re curious about the PR
agency who created it, their name is Edelman, I believe they’re
generally far more traditional than 42, which explains why Colony itself
seemed (I say, without having delved deeply into colony) less
avante-garde.