Brainwaves of Sken

I am now, officially, the Multimedia Editor for Automotive News. In the future, I may share an office with Brian, the podcast guy for AutoWeek. Yes, an office, not a half-size cube wall area – technically, it used to be the Publisher’s office. We’d paint one wall with green-screen color, and, perhaps, kick out the jams with impunity. I’d miss my beautiful 5th-floor view of Detroit, but I’ll have privacy, which I like awfully much.

In this vision, I will actually be producing video for AutoNews, AutoWeek, and possibly Crain’s Detroit Business. I will be busy enough with creating perhaps 3 or 4 videos a week that I will not be working on that other ‘crap’, and figuring out whether a video justifies travel will more-or-less be my responsibility (within reason).

This will give me the opportunity to turn our productions into something better – some basic script-writing, well-organized B-roll, and a little creativity.

While all of that won’t happen immediately, I think of the challenge of producing 4 videos a week, and it sounds … tasty. I’ll have to spend more time talking to reporters and editors, join in on ‘budget meetings’ (about future stories, not money) and otherwise keep on top of things. I’ll have to contact resources to acquire advance footage and come up with my own ideas for videos.

Aaaand the more -good- video we have up, the more likely we are to have interested advertisers, and the more advertisers we have, the more likely it is I’ll -really- get travelin’.

:)

~ by Skennedy on June 7, 2007.

Posted in Uncategorized