Urban Assault?!

What the hell is an Urban Assault Vehicle, anyway? I picture something tearing up the streets, only to transform into either a rocket launching system or a robot that holds your groceries while you get out your keys.

This, while it may be meant for the urban environment, does not assault it. It slips in unnoticed, like a particularly dark squirrel in the smog of L.A. The word assault does not conjure up an image of vehicles that “stack like grocery carts”.

~ by Skennedy on June 15, 2007.

7 Responses to “Urban Assault?!”

  1. It’s so cute. lil baby car.

    • Well yeah, I kinda like it :) It’s not a slam against the car, I’m just a word nazi and I have no mercy when it comes to lazy marketing speak.

  2. I wanna see it hit a pot hole on 275 while doing 75 in a blizzard….then, we’ll see if it can lead an assault on at least the suburbs

  3. *That* is not urban assault. My understanding of urban assault vehicle is a Hummer, a Grand Cherokee, or a bullet-proofed Escalade a la the Kilpatrick debacle. It should be uselessly large and only theoretically off-road capable.

    This is cute, efficient, and compact, and it’s described as ‘urban assault’? I’d like to see Kilpatrick and his goons squeeze into one of those!

    Sounds like either someone’s trying (inelegantly) to spin it negatively, or someone isn’t exactly up on their hip urban marketing-speak…

    • *smiles* I would say they just didn’t think very hard before choosing their words – they wanted to say that it would “take the urban environment by storm” in some short way, not realizing that assault sounds like STORM THE BASTILLE!

  4. I was so disappointed. I was like, “YES!” and then I clicked the link. I saw Urban Assault Vehicle and immediately thought of this.

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