Regarding paying for internet service by the gigabyte
All companies and organizations should realize this thing:
If I am forced, ever, to pay for my internet connection by the amount of data I am downloading, I will only download what I desire. That means I’ll turn back on the ad blocker and ratchet up the firewall.
I am not paying to watch ads, I’m sorry. It’s not the fault of companies that live by their ad dollars, but they’ll be the ones punished.

Not much to add…
I agree.
Yes, this.
I already do.