Congrats should go out to Dominos for the most honest assessment of their crappy product in a commercial.
While I haven’t tried their new pizza, I have to say that both the criticisms they’re addressing AND the flavor notes they mention when talking about their new pizza hit precisely how I have felt about pizza and what I feel it should be. Frankly, there were times I’d be eating dominos and look up at my pizza clock, wondering if it tasted better.
I think I’m willing to give it a shot again.
Check out their hugely self-deprecating video: http://www.pizzaturnaround.com/
I guess they took two years to recreate their product from scratch. With that kind of all-hands full-stop effort, you can’t just make another ad that says “Now new and improved!” – it’ll get buried. This is what I would call original marketing – congrats should also go to their ad agency.
EDIT: Hahaha, “Is that pizza, or did an angel just give birth in my mouth?”