I have to admit, my customer service experiences are generally with companies like Comcast or Verizon, where they frankly could care less about your piddling dollar – only recently have they discovered the wreckage a truly offended customer can cause via web-based word-of-mouth.
Last night, in my ire, I stopped at the Buffalo Wild Wings website and filled out a comment form with my experience with their Livonia store. I know it sounds petty, but when you get the same quality issues at the same store from different staff, it sounds like there’s something more going on, and frankly… I want to be able to stop at this wings place on my way home once in awhile. I want them to be good enough that I enjoy it without having to break out my own ranch (which I then threw out ’cause it was expired, of course). I want to not curse myself for not buying an extra sauce bottle because they put on so little that it looked like KFC.
So imagine my surprise when I got an email this morning from the central regional manager. It hit all the right points, thanking me for taking time to send comments on where they needed to improve, expressing great concern over the issues I brought up, saying they will be addressed immediately with appropriate corrective action.
Further, he invited me back “as his personal guest” (heh), saying I should expect a follow-up email with a coupon from the General Manager (who he listed by name), and then giving me his phone number and personal email address (SBCglobal, not office) in case I want to discuss it further or want to speak with him at any time.
He then says that his goal will be to meet or exceed my expectations in the future.
This is just a really surprising attention to detail from a large corporation, and a great deal of concern for an individual issue (even if I think I’m just the only one to complain). If I’d really intended this kind of response, I would have used Consumerist to find a corporate email address or phone number.
Anyway. I can’t say whether anything will change at this point, but this is the kind of care that makes me think really well of a company.
